Global Study Finds Out of Home Advertising Offers Significant ROI
US Marketing Campaigns More Successful with Higher Proportions of Out of Home Advertising
(Washington) – For each dollar spent on out of home advertising, an average of $2.80 is received in product sales, according to a new global report released today by the Outdoor Advertising Association of America (OAAA). While television and print advertising receive a greater share of campaign dollars in the average media mix, out of home produces a higher return on investment (ROI).
“Outdoor advertising is one of the oldest marketing media and remains one of the most effective,” said OAAA Chief Marketing Officer Stephen Freitas. “Advertisers around the world see their sales increase when out of home advertising is used because it keeps brands top of mind and reaches audiences near points of sale.”.....
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