Put your message in the hands of millions with escalator handrail advertising! ADRailUSA™ reaches the mobile consumer and is unique to advertisers in the ways in which it commands attention, engages consumers and achieves results.
ADRailUSA™ covers escalator handrail advertising in it's entirety, from procurement of space to campaign fulfillment.
• Procurement of advertising space
• Media Sales
• Escalator evaluations and site inspections
• Design services
• Printing and production management
• Campaign installment and removal
BENEFITS:
• A high brand recall and ROI for advertisers
• Effectively stimulates sales near point-of-purchase
• Captivates audiences for an average of 30 seconds
• Increases safety for passengers
• Provides impact and improves aesthetics of environment
• Generates plus revenues on existing equipment for property owners
• Nationwide locations with optimal and diverse demographics
BRAND RECALL
68% of escalator passengers noticed advertisements on the handrails. 43% correctly recalled the ad specifics. Proving a very high recall/impact ratio.
SOURCE: Synovate Study 2009
